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冬季休業のお知らせ

平素より格別のご高配を賜り、深く御礼申し上げます。誠に勝手ながら、弊社は【2024年12月28日(土)～2025年1月5日(日)】を冬季休業とさせていただきます。皆様にはご不便をおかけしますが、何卒ご容赦賜りますようお願い申し上げます。休業中にいただいたメールやFAXでのお問い合わせにつきましては【1月6日(月)以降】、順次対応させていただきます。ご返答までに少しお時間をいただく場合がございますことを、予めご了承ください。
Notice of summer holidays

平素より格別のご高配を賜り、深く御礼申し上げます。誠に勝手ながら、弊社は【2024年8月10日(土)～2024年8月18日(日)】を夏季休業とさせていただきます。皆様にはご不便をおかけしますが、何卒ご容赦賜りますようお願い申し上げます。休業中にいただいたメールやFAXでのお問い合わせにつきましては【8月19日(月)以降】、順次対応させていただきます。ご返答までに少しお時間をいただく場合がございますことを、予めご了承ください。
クリエイティブ制作にあたり意識すべき点2

前回の色・フォントまとめに続き、今回はクリエイティブのクオリティを上げるための余白・文字加工についてまとめました。 余白 デザイン全体の余白、行間の余白、文字とオブジェクトの余白など様々ですが、あるのとないのとでは、見やすさや受ける印象が大きく変わります。バランスを見てうまく余白を取ることで、視線を集めたい部分に注目させる、余裕のあるデザインになります。 —ポイント— 字間 … 文字と文字の間の余白です。狭すぎると窮屈で読みにくい印象。 行間 …文章の行と行の余白です。字…
Affiliate serviceを展開するASP「MediPartner」が電話（通電）の成果計測が可能となる機能をリリース

株式会社オプティマイザー（本社：東京都港区元赤坂1-1-7　オリエント赤坂モートサイドビル2F、代表：田川　周作）は、2024年7月1日（月）に自社プロダクトであるASP「MediPartner（メディパートナー）」内の機能追加として、「通電による成果計測」をリリース致しました。 本リリースにより、弊社ASPを介して、通電プログラムの成果取得が可能となり、広告主様とアフィリエイター様(※1)との掲載条件及び集客方法のダイバーシティ（多様性）の拡大を目的としております。 ※1　成果報酬型の広告を掲…
SmartNewsの「最適化 CPC 入札 (oCPC)」配信の検証

GoogleやFacebookと同じように、SmartNewsでも配信は媒体の自動最適化が推奨されています。通常は「コンバージョン数の最大化」で設定をしていますが、担当案件で行き詰まりを感じていたため「最適化 CPC 入札 (oCPC)」の検証を行いました。oCPCとはいわゆる「目標CPA」のこととなります。   1.「コンバージョン数の最大化」と「最適化 CPC 入札 (oCPC)」 「コンバージョン数の最大化」入札方法：クリック優先目標：コンバージョン数※配信タイプは選択できません。１日あた…
成果の出るLPデザインのポイント

はじめに LPの構成の型は普遍的で、どの記事でも同じような流れが推奨されています。しかしながら、型に入れる「クリエイティブアイディア」でサービスの魅力の伝わり方が大きく変わります。 「クリエイティブアイディア」とは、斬新的な「かっこいい」や「かわいい」「おしゃれ」などではありません。商品・サービスの特徴や、業界あるいはターゲットユーザーによって異なる「伝わりやすい見せ方」を適切に選択することです。   成果の出るLPの基本構成 ❶ファーストビュー 📌ポイント何のサービスであるかパ…
アフィリエイトサービスを展開するASP「MediPartner（メディパートナー）」がLINE友達追加の成果計測が可能となる機能をリリース

株式会社オプティマイザー（本社：東京都港区元赤坂1-1-7　オリエント赤坂モートサイドビル2F、代表：田川　周作）は、2024年2月1日（火）に自社プロダクトであるASP「MediPartner（メディパートナー）」内の機能追加として、「LINEの友達追加の成果計測」をリリース致しました。 本リリースにより、弊社ASPを介して、LINE友達登録の成果取得が可能となり、広告主様とアフィリエイター様(※1)との掲載条件及び集客方法のダイバーシティ（多様性）の拡大を目的としております。 ※1　成果報酬…
クリエイティブ制作にあたり意識すべき点

さまざまなクリエイティブを制作してきたなかで、最低限なにに注意し作っているか、色・フォントに着目しまとめました。 色 デザインを始める際 ベースカラー、メインカラー、アクセントカラーの最低３色を決めることで、全体のデザインの統一感をキープできます。 ベースカラー：最も大きな面積を占める基本となる色(余白や背景・明度の高い色、淡い色・無彩色) メインカラー：印象を決定づける色(キャッチコピーなど　ベースカラーより明度の低い色) アクセントカラー：メリハリをつけるための一番目立つ色(ボタンなどに使用…
広告バナー作成における画像生成AIの活用-画像の拡張編-

■背景 急激に技術が進歩している画像生成AIは、広告の素材生成での活用が期待できる。一方で、まだ世界的にも法整備が追いついておらず、著作権問題をクリアにしなければならないこと、またAIを使う我々のスキル（主にはプロンプトを書くスキル）というネックがあり、完全に新しい素材を生成するというレベルでは、実用はまだ現実的ではない。 しかしながら、現段階でも十分実用可能な活用方法はあると考え、画像生成AIの活用の初歩といえる「画像の拡張」という使い方についてまとめた。 ■使用ツール Adobe Photo…
Adobe Firefly 活用事例・留意点

概要 Adobe Fireflyは、Adobe製品に新しく搭載された画像生成AIです。約6カ月間のベータ版の提供を経て、2023年9月13日に「Adobe Firefly」の正式版が公開され、商用利用が可能となりました。 Fireflyは同社のストックフォト「Adobe Stock」にアップされている許諾済み写真や、一般に公開されているライセンスコンテンツ、著作権が執行しているパブリックドメインの画像などを中心に学習しています。 機能 日本語を含む100以上の言語文章から画像を生成できるText…
Analysis of the effectiveness of TikTok advertising campaigns

Purpose: Understand the medium characteristics of TikTok and improve operational accuracy Measures/Countermeasures: Create ad sets for each creative type within the same campaign (targeting settings are the same) → There is a difference in CPM of more than double between ad sets So, I investigated what influences CPM. Hypothesis - There seems to be a correlation between the number of likes and CPM. - CPM drops sharply from the timing when the number of likes increases in a day (about the same day or the next day). →Loop of “The number of likes increases because the amount of imp increases” ・The admin screen says “Performance will improve if you turn on the comment function”…
Energy-saving measures to counter electricity price increases

■Purpose: As electricity rates are rising nationwide, students will learn to do what they can to save as much electricity as possible within reason. ■Causes of price increases Why are prices being raised in the first place? The reason for this is that the procurement costs of natural gas, oil, and coal have skyrocketed since February 2022 due to changes in the global situation, leading to an increase in electricity rates. ■Ratio of electricity usage in the home *Summer lighting period (around 7pm) 1st place: Air conditioner 2nd place: Lighting 3rd place: Refrigerator Of course, the amount of electricity used varies depending on the home appliances you use, but these three are the main ones. In addition, the latest home appliances are powered by...
Facebook CPM changes in seasonal factors

CPC (cost per click) is one of the important indicators in programmatic advertising. For Facebook ads, “CPM” and “CTR” determine the rise and fall of this CPC when distributing ads with IMP billing recommended by Meta. *Explanation of terms CPM: cost per million. Cost of 1,000 impressions CTR…click-through rate. The ratio of clicks to ad impressions. ■What are CPM and CPC in the first place? Facebook's CPC is calculated with the following formula:・ CPC formula CPM ÷ number of clicks (1,000 impressions…
Electricity cost reduction measures in the manufacturing industry

■Purpose At present, customers to whom we propose digital energy include supermarkets, factories, and nursing care facilities. Among them, factories in the manufacturing industry, which have a large area and consume a huge amount of electricity, are considered to be the most suitable targets for digital energy. I investigated what kind of efforts were being made at the factory. ■How to reduce the power cost of the factory... 1. Introduction of new power By signing a contract with "new power" that is cheaper than the current power company, it is possible to reduce the overall electricity bill. It is the easiest energy-saving measure to start because there is no introduction cost. 2, Introduction of self-consumption solar power generation …
Operational tips for Google Ads when the trade area is limited to the region

(1) Google Search Ads: Nominal search x interest targeting [Case study of car loan from a local bank] Issues ・Delivery at low CPA for nomination search “bank name x car loan” ・CPA soars for nomination search “bank name” alone・Increase in CPA for general search “my car loan” ・Improvement of CPA ■Measures/Countermeasures Distribute by multiplying interest targeting (affinity, segment with high purchase intention) to individual nomination search. ■ Results When compared to "bank name x car loan", the CPA is soaring, but it is delivered at a low CPA compared to general-purpose keywords...
Notification of phone number change

We would like to express our sincere gratitude for your continued patronage. We would like to inform you that from January 1, 2022, our company's representative number and marketing division phone number will be changed as follows. Main phone number New number: 03-6821-2080 (Formerly: 03-4405-9595) Marketing Division Phone number New number: 03-6821-2081 (Formerly: 03-4405-9611) We apologize for the inconvenience. However, we would appreciate it if you would correct the phone number, etc.
Supporting post-corona work styles

In the midst of what is called the post-corona era, many companies are probably considering their future work styles. Therefore! As the need to "work in the same way as in the company" is increasing in "various places", why not review the phone again? Our service [Unlimited Business Phone] contributes to "communication that is the same as in-house"! ① Anytime! anywhere! Internal and external lines are possible. "I can't answer the phone to the company while teleworking..." "If you call other than the company number, you won't be able to answer the customer..."
What are the Solid principles that developers should follow?

What are the Solid principles? Object-oriented programming rules designed to make it easier for developers to write programs that are easy to read and maintainable Meaning of Solid S: SRP, single responsibility principle O: OCP, release closure Principle L: LSP, Liskov Substitution Principle I: ISP, Interface Separation Principle D: DIP, Dependency Inversion Principle This time, I would like to explain "SRP, Single Responsibility Principle" and "OCP, Open Closed Principle". . What is the Single Responsibility Principle? When I looked it up, it was explained as follows: One class should have only one responsibility...
Facebook Ad Operation ~Creative Verification~

 (1) Image vs. Illustration ■Challenges Advertiser: Consultation with financial institutions (start-up loans) → What kind of creatives are good for those who want to start a business? ■Measures and countermeasures ・There were industries that advertisers often consulted with, as well as illustrations depicting various industries, so I used those as well. ■Results ・We were able to confirm that the illustrated banner had a higher CTR than other industry banners. ■Factors of results ・It is clear that illustrations give a better impression!・Since various industries are drawn, it may be easy for anyone to imagine. ②Face…
Why aren't my followers growing? Points for using Instagram

Person in charge Survey period Person in charge: AT Survey period: January 20-January 29, 2021 Purpose "I'm making and operating an Instagram account, but my followers don't grow at all." There are many companies that are plagued by account management, and the worries vary depending on the industry, but I think the roots are the same. Therefore, when operating an Instagram account, we have to solve these problems: ・Why are my followers not growing? ・What should I post? ・Why is Instagram being used in the first place?
New ads that deliver experiences

Survey period and person in charge Survey period: February 2021 Person in charge: YM What is VR advertising? Simply put, VR advertising is advertising placed in a VR space. When you browse video platforms such as Youtube, you may see ads while browsing. Similarly, on VR platforms, advertisements can be displayed in the VR space. Advertisements displayed in this VR space are called VR advertisements. Various companies are currently working on advertising using VR, and as VR spreads, it will become established as a new type of advertising. Advantages of VR advertising VR advertising…
Impact of LNG thermal power and future trends

Survey period/person in charge Survey period: February 2021 Person in charge: KK Purpose The super-high JEPX has regained its composure, and each new electric power company continues to be busy with measures in preparation for the next surge. LNG shortage became a problem as one of the causes of this time, but we investigated what exactly happened. Factors behind the soaring price In the first place, the factors that led to the soaring price were multiple factors, including: ・Increased electricity demand due to the cold wave at the end of December ・The supply cannot keep up with the global demand for LNG (liquefied natural gas) ・Decrease in domestic electricity supply It is speculated that these elements are intertwined…
Released a relative power trading platform that mediates flexible power trading between new power and power generation companies. Supports various power sources such as thermal power, renewable energy, and VPP.

Energy Optimizer Co., Ltd. (head office: Minato-ku, Tokyo; Representative Director: Shusaku Tagawa; hereafter referred to as Energy Optimizer) conducts power trading (relative power trading) between retail electric power companies and power generation companies without going through the market. We will release an information exchange function that supports flexible matching in real time. <Background> Due to the soaring prices of the Japan Electric Power Exchange (JEPX) triggered by the electric power crisis in January 2021, many retail electric power companies, regardless of the ratio of power procurement using JEPX, You will receive damage. Limitations on causes and countermeasures…
How to prepare for development without knowledge

Survey period and person in charge Survey period: November 2020 Person in charge: HI Purpose In system development, investigate what is necessary for the mindset when developing without knowledge (development with technology stack such as language without knowledge). rice field. Survey content Whether or not to conduct development without knowledge When developing a system, there are times when development is forced to use technology without knowledge. At that time, it is necessary to decide whether or not to carry out the development. The judgment criteria are considered as follows. Conditions for system development ◦Technologies that will be necessary for the system development team in the future ◦Perform system development…
Observation of regular mail order "tied model" and CVR, LTV

Survey period and person in charge Survey period: August 3, 2020 (Monday) to August 25, 2020 (Tuesday) Person in charge: Marketing Division, Sales Partner Div. SY I was in charge of two types (two types of the same product with or without binding), but looking at the number of affiliate applications for tie-ups, the "no binding" is overwhelmingly more popular. This is the media side's assumption that "general consumers will prefer the one without restrictions = the one without restrictions is a program with high CVR". On the other hand, from the point of view of advertisers, “subscription…
June 2020 Various media new features NEWS

This is a notice of new functions and new information related to web advertising. Update of YouTube Ads / Release of New Tools Update of YouTube Ads / Release of New Tools ①Response to TV screen for brand lift survey ■What can you do? From April 14, 2020, Google released a beta version of "YouTube Video Builder", a tool that allows you to create YouTube advertising videos (6-, 15-, and 16-second videos). Anyone can easily start YouTube by preparing a logo, a few images and text.
[Event postponed] [Jointly held by Yahoo] Yahoo! Ads Display advertising (YDN) trends and utilization seminar!

Optimizer Co., Ltd. has canceled this seminar co-sponsored by Yahoo Japan Corporation due to the spread of the new coronavirus infection and as a result of giving top priority to the health and safety of participants and related parties. I decided to do it. We sincerely apologize. We apologize to all of you who have registered to participate, but we appreciate your understanding. This seminar is scheduled to be held at a later date, but the date and time of the seminar is undecided at this time. As soon as the date and time of the event are confirmed, the schedule will be republished on the website of Optimizer Co., Ltd.
Comparison of EC sites (amazon/Rakuten) from the customer's point of view

Survey period and person in charge Survey period: October 9, 2020 to October 30, 2020 Person in charge: YK go. By the way, I'm an Amazon person. Users of Rakuten and Amazon According to the April 2020 Monthly Total report, amazon had the most users in total digital, excluding duplication of PCs and mobiles, with about 52.53 million people using it 44 times a month on average. are doing. Rakuten, which had the second largest number, has about 51.38 million people using Amazon every month.
October 2019 NEWS for each media

This is a notice of new functions and new information related to web advertising. 1. Google Ads Smart Bidding has been updated. ① Introduction of “seasonal adjustment” ■What can be done? It is now possible to adjust the estimated conversion rate in advance when a large change in the conversion rate is expected due to a planned event (sale, campaign, new product launch, etc.). For search and display campaigns that use automated bidding, you can adjust estimated conversion rates for specific time periods, campaigns, and devices. …
September 2019 NEWS for each media

This is a notice of new functions and new information related to web advertising. 1, Google Ads Search Ads have been updated. ① Expansion of delivery keywords to similar patterns ■How was the change made? Until now, ads were only served for search terms that had the same meaning as the keyword (similar pattern), but ads were displayed for search terms with similar patterns for phrase match and broad match refinement. Now With the number of searches using new search terms increasing day by day, this is not necessary to create a list that covers all keywords.
Smart hospitality for visitors with multilingual support. Reception application for iPad "βReception" released (2019/9/12)

Optimizer Inc. (Head office: Minato-ku, Tokyo, Representative Director: Shusaku Tagawa, hereafter referred to as Optimizer) has released a multi-language reception application for iPad "βReception" on Thursday, September 12th. rice field. You can select your favorite model from multiple models, and it is characterized by being able to accept as if you were talking to a person, and it is a reception application that can be linked with business phones that support the SIP protocol. In addition, we have prepared 6 female real models as the first release. Models are not limited to real models, but various…
August 2019 NEWS for each media

This is a notice of new functions and new information related to web advertising. 1. Google Ads Shopping Ads have been updated. ① You can check the performance of your LP ■What will you be able to do? Starting June 19, 2019, you can see the performance of landing pages from your Shopping campaigns in the Landing Pages tab of Google Ads. ② Optimize the landing page ■What can you do? Landing page optimization for shopping ads is similar to randy for regular search ads.
Optimizer Co., Ltd. Sponsored "2019 Great East Japan Earthquake Reconstruction Support Activities"

Optimizer Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Shusaku Tagawa, hereinafter referred to as Optimizer) held the “2019 We co-sponsored the Great East Japan Earthquake Reconstruction Support Activities (sponsored by Yokohama Furie Sports Club Co., Ltd.). 2019 Great East Japan Earthquake Reconstruction Support Activities The 2019 Great East Japan Earthquake Reconstruction Support Activities are ongoing since 2011 as part of the Great East Japan Earthquake Reconstruction Support Activities by Yokohama FC, a professional soccer club that belongs to the J.League. activity. This year is June 23rd...
Optimizer Co., Ltd. and Korean AI venture "lululab" form a business alliance. Established new company "lululab Japan" (2019/7/4)

Optimizer Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Shusaku Tagawa, hereinafter referred to as Optimizer) is lululab Inc. (Headquarters: Seoul, South Korea), which develops "LUMINI" in South Korea, which combines artificial intelligence (AI) technology and beauty. , CEO Young Joon Choi, hereinafter referred to as lululab) will partner and establish a joint venture (hereinafter referred to as the new company) to jointly promote business mainly in Japan. [Left]: Optimizer Director Co-Founder / Yusuke Kaku [Right]: Lululab CEO / Choi Yong Jun <Outline> Optimizer…
July 2019 NEWS for each media

This is a notice of new functions and new information related to web advertising. 1. Yahoo! Display Ad Network (YDN) Improved functions related to manuscript size. *The following function improvement updates are scheduled to be implemented from late July to early August 2019. ① Submission by image/video aspect ratio ■What can you do? If the aspect ratio (size ratio between height and width) matches the image/video size stipulated by the ad type, it will be possible to submit (upload) images/videos with sizes different from the stipulated size. Also, uploading images and videos...
March 2019 NEWS for each media

NEWS for each media New functions and new information related to WEB advertisements. 1. YDN ① Launch of Dynamic Display Ads Based on the behavior history of each user on the advertiser's site, it is now possible to distribute dynamic ads customized for each site visitor. ■ What is dynamic display advertising? An ad that selects recommended products based on each user's activity history on the site and displays personalized creatives to users who visit the advertiser's site and view the products. With the same function as "dynamic remarketing ads" in GDN...
[Magazine] New power bulk estimate service "Shindenryaku.com" was published in the real estate solution book

On April 30, 2016, the new electric power bulk estimate service "Shindenryaku.com" was posted in the real estate solution book. ▼ Real estate solution book: How to choose a new electric power What is required is a “consultation desk” for consumers Today's new electric power industry is in a very difficult situation for us to accurately select which new electric power company. In the midst of such turmoil in the new electric power industry, what owners are asking for is to provide solid guidelines from a neutral standpoint.
ノベルティマーケティング
novelty marketing

We also accept OEM orders under the Mud Pie brand according to customer requirements. In the past, we have a track record of manufacturing products in collaboration with beauty product manufacturers and custom-made products through tie-ups with web shops. If you would like to receive an estimate for your project or would like to introduce a product, please fill out the form below. Hollywood cosmetics novelty bag Yanase novelty bag Onward Kashiyama/Enifam original tote FABIA original tote Mud Pie was established in 1988…
[Magazine] New power bulk estimate service "New power comparison.com" was published in the monthly energy forum

In the monthly energy forum on April 1, 2016, the new power bulk estimate service "New power comparison.com" was posted. ▼Monthly Energy Forum: New business models compete for new business models in response to electricity liberalization Energy optimizers, which have entered from advertising agencies, are creating business models that create profits by acting as a bridge between new electric power companies and consumers. It was constructed. Specifically, through a "new power comparison site" that incorporates marketing know-how, business operators select their favorite new power and request an estimate.
[Newspaper] New power bulk estimate service "New power comparison.com" was published in the Senior Citizen's Housing Newspaper

On March 23, 2016, the New Electric Power Batch Estimate Service "New Electric Power Comparison.com" was published in the Senior Citizen's Housing Newspaper. ▼Senior Housing Newspaper: “Electricity Liberalization Benefits Business Operators” Reduction of hundreds of thousands of dollars a year Consumers) will be able to freely select the most suitable plan from a variety of plans. Until now, only 10 electric power companies in each region were allowed to sell low-voltage electricity to the retail market. However, from April this year, a small company registered with the Ministry of Economy, Trade and Industry will be …
[Magazine] New power bulk estimate service "New power comparison.com" was published in Monthly Funeral Business

On March 25, 2016, in the monthly Funeral Business, the new power bulk estimate service "New power comparison.com" was posted. ▼ Monthly Funeral Business: Power liberalization starting in April Advantages of switching to new power at funeral halls [PDF] With the power liberalization coming from April 2016, various companies and organizations will be able to choose their power companies more freely became. Many funeral business operators are also considering switching to new electric power companies. So what will change with electricity liberalization? A report on the basic knowledge of electricity liberalization and points for choosing a new electric power company…
<Notice> Completion of pre-registration for electricity retailers

Energy Optimizer Co., Ltd. (hereinafter referred to as "our company") has applied for pre-registration as a retail electricity supplier to the Agency for Natural Resources and Energy, Ministry of Economy, Trade and Industry, in preparation for the full liberalization of the electricity retail market from April 1, 2016. As of March 14, 2016, based on the provisions of Article 6, Paragraph 2 of the Supplementary Provisions of the "Law for Partial Revision of the Electricity Business Act, etc." (Law No. 72 of 2014), We have completed the pre-registration of electricity retailers (registration number A0212). Currently, we are promoting the power trading business as a PPS (Specified Scale Electricity Supplier), but due to the recent revision of the Electricity Business Act, we will be operating in April 2016...
[Magazine] New power bulk estimate service "New power comparison.com" was published in Nikkei Energy Next

On December 20, 2015, Nikkei Energy Next published the new power bulk estimate service "New power comparison.com". ▼Nikkei Energy Next: Convenience provided by “lump estimate” Business buds in information needs Business establishments across the country are troubled with decision-making criteria for power selection. This is what emerged from the "1st Nationwide Office and Power Consumer Survey" conducted by Nikkei Energy Next. Power selection has already begun in part. Optimizer (Minato-ku, Tokyo), an internet marketing business, started in January 2015 with the “Electricity…
[Magazine] "Supply and demand management agency business" was published in Nikkei Energy Next

On February 20, 2016, the Nikkei Energy Next published an article on the "Supply and Demand Management Agency Business" using an in-house developed system. ▼ Nikkei Energy Next: Transforming electric power business “Supply and demand management agency” using in-house developed system is now being accepted We have developed a supply and demand management system that utilizes it, and started a supply and demand management agency business in December 2015. "We have already received inquiries from more than 20 companies, more than we expected," said President Shusaku Tagawa. [N…
[WEB] "New Electric Power Comprehensive Support Service" was posted on Smart Japan

"New Electric Power Comprehensive Support Service" was published in Smart Japan on March 2, 2016. ▼ Smart Japan: Rising “new electric power launch” business, increasing number of supporting companies-Optimizer who entered the energy market from an advertising agency-“New electric power comprehensive support company”, related systems and consulting for new electric power The Optimizer Group does this. The company was originally founded in 2005 as a comprehensive marketing company. Originally, the electric power business was in a different field, but with systems such as affiliate advertising...
[Newspaper] Customer management and sales support system for new electric power "Ene Partner CRM" was published in Denki Shimbun

On December 15, 2015, the Denki Shimbun published an article on the customer management and sales support system "Ene Partner CRM" for new electric power companies. ▼ Denki Shimbun: CRM development for new electric power, automatic creation of customer proposals [PDF] Optimizer (Minato-ku, Tokyo, CEO Shusaku Tagawa), which develops business process outsourcing (BPO) services for new electric power, We have developed a customer management (CRM) system "Ene Partner CRM" with functions such as automatic creation of proposals for customers. The functions necessary for managing and improving sales activities for obtaining high-voltage contracts can be added to the existing CRM system.
[Newspaper] Nikkei Sangyo Shimbun published AI system "Ene Partner SCM" for new electric power

In the Nikkei Sangyo Shimbun on February 5, 2016, AI system for new electric power "Ene Partner SCM" was published. ▼ Nikkei Sangyo Shimbun: Forecasting the next day's power demand for new power [PDF] Energy Optimizer (Minato, Tokyo, President Shusaku Tagawa), a system developer for power, uses artificial intelligence (AI) for new power Developed a supply and demand management system. Predict the demand for the next day based on the correlation between past weather and power demand. The feature is that the difference between the predicted amount of electricity and the actual amount of demand can be kept within plus or minus 5%. http://www.nikk…
TUCKER'S Snacks where you can casually eat the hottest superfoods (quinoa, chia seeds, freekeh, flaxseed/linseed)!

Australia's natural snack "TUCKER'S" No trans fatty acids used! Feel free to enjoy the hottest superfoods (quinoa, chia seeds, freekeh, flaxseed/linseed) ♪ What is "TUCKER'S"? In 2007, when the health-conscious TUCKER'S (TUCKER family) were shopping in Australia, they could not find a satisfactory product, and the brand story began. "We do not use artificially modified ingredients as raw materials." We do not use any additives such as preservatives.
First exhibition at the 1st Kansai Electric Power Deregulation EXPO!

Thank you for visiting the Optimizer booth. Optimizer Co., Ltd. exhibited at the 1st Kansai Electric Power Liberalization EXPO held at INTEX Osaka from September 2nd (Wednesday) to 4th (Friday), 2015. did. Mini seminars will be held at the exhibition booth as needed, and we will introduce the power supply and demand management agent service that supports the operation of new power (specific-scale electric power companies) and the industry's only new power bulk estimate service. A total of 30,000 people visited over the three days. There was a day when we were hit by heavy rain on the way, but we held a mini session regularly at the optimizer booth…
World MD Bringing products from all over the world to everyone in Japan

Launched "World MD", a service that introduces selected merchandise through its own route. ◆Creating an opportunity to escape from price competition in the distribution industry Optimizer Co., Ltd., a comprehensive strategic marketing company for companies, collects information on manufacturers in each country through its own route, and provides products and information that can be a strategy for differentiation from you. We have opened the service "World MD" to introduce. Currently, mass-produced products, high-priced products, and OEM products cannot differentiate themselves from competitors, and tend to be price-competitive. World MD wants out of such competition! and grope...
Announcement of exhibiting at Funeral Business Fair 2015

Funeral Industry Specialized Recruitment Service x New Power Introduction Consulting At the Optimizer Booth, we will provide the funeral industry's only professional recruitment service "Funeral Recruitment Alert" and "Funeral Industry Specialized / New Electricity Introduction Consulting". ▼What is the Funeral Business Fair? This is a comprehensive exhibition and business meeting for those involved in the funeral service industry. ▼ What is a service specializing in the funeral industry? “Funeral Recruitment Alert” is a complete performance-based service that specializes in human resources in the funeral industry. Teori…
Search advertising is not dead yet! What new methods will grow in the future?

Yahoo x Optimizer Joint Listing Advertising Seminar Report The 5th web marketing seminar this term will be held jointly with Yahoo! The speaker consists of two parts. Each company held a lot of materials in one hand for about an hour and a half. The content starts with basic knowledge, and introduces the operational points of native advertising (Yahoo! By the way, native ads are articles (contents) and advertisements.
[Optimizer] 2015 New Graduate Commencement Ceremony Report

8 new members joined the optimizer this year. Entering the floor, lining up in front, the 4th generation members introduced themselves one by one. Everyone who spoke about their motivation and expectations for working in society as optimizers was nervous, but watching them made me feel that they were very reliable. Group photo with officers and new graduates. The location is "Toyokawa Inari" which is about 5 minutes on foot. In the precincts, stone statues of the seven deities of good fortune and the "child hugging fox" were enshrined. After the shooting, we all went to visit. What kind of wishes did everyone make? this…
[Optimizer] 2015 new graduate informal report

On Friday, October 24, 2014, the informal ceremony for 2015 new graduates was held. The venue is the same as last year, the 37th floor of the ANA Continental Hotel. It was a room where you can see the night view of Tokyo. At the start time of 19:30, the 9 prospective candidates lined up in two lines facing the stage. Looking at everyone's expressions from the moderator's seat, I could see the tension and enthusiasm that this time had finally come. After the president's greetings, we went to receive the official certificate. Each student was handed a certificate along with a gift of words based on job hunting and life episodes. (Messaging in a small conference room...
Custom-made product development

The popular Mudpie tote series with initial embroidery on chic design tote. You can create a custom-made product for such an adult cute mud pie according to your request! For example... Events, novelties, limited edition models, etc. We will propose the best product design for your target audience, from standard tote bags to pouches and pen cases, according to your needs. The products we propose include standard tote bags, pouches, pen cases, and more. Many collaborations so far...
Sambroa Nail Manicure

Australia's sambora (Sambora) Beach Toes manicure Global Commerce Division utilizes its own connections to discover and produce excellent overseas brands that have not landed in Japan. The theme this time is "Nails for athletes" manicure optimizing the untapped sports market What is Australia sambora? Australia, the country with the strongest ultraviolet rays in the world, is said to be one of the most advanced countries in terms of UV protection. Founded in 2011 by sambora, now Oath…
gea pumpkin seed oil (edible cosmetic oil)

Pumpkin Seed Oil Global Commerce Division of GEA Slovenia utilizes its own connections to discover and produce excellent overseas brands that have not landed in Japan. The theme this time is "Diversifying and optimizing the expanding edible oil market" to produce the next market for olive oil. What is Slovenia GEA? The mysterious Republic of Slovenia is located east of Italy and south of Austria, surrounded by the Adriatic Sea and the Alps. Known as a world-famous resort area, it is also famous for its wine. GEA was founded in 1904 and has been operating for 110 years…
Mud Pie

The Global Commerce Division, which handles various products around the world, has started handling popular American miscellaneous goods brands! Mud Pie, which sparked the initial boom, not only tote bags from the United States, but also fashion miscellaneous goods and gift items that are popular in the United States. We aim to develop a fast fashion brand centered on miscellaneous goods in the Japanese market. Don't miss the Japanese-only items and American pop and cute items! In October 2012, the Global Commerce Division signed a contract with mudpie in the United States.
carter's

Optimize America's No. 1 baby clothing brand in the global distribution business! The only carter's full lineup in Japan can be ordered! In 2008, the Global Commerce Division began distribution of the American baby clothing brand "carter's." We are engaged in online sales for the general public from our own site, Rakuten Mall. We are also developing a wholesale business for retailers and online shops. It is used by many shops. What is Carter's? Carters was founded in 1865 in Massachusetts, USA.