25.0% of people who have watched a company's official promotional video said they have purchased a product or service after watching it. In addition, if you include people who have considered purchasing, it reaches 40% of the total.
In addition, more than 20% of people have visited a site because of a pre-roll ad (a video ad that plays before viewing), which shows that it is an effective way to get to know a company or brand.
1 in 4 people have purchased a product after watching a YouTube video
Of those who have watched a company's official promotional video on YouTube, 25.0% said they have purchased a product or service after watching it. By age, we found that people in their 30s were the most likely to make a purchase after watching a video (31.7%), followed by people in their 20s (30.9%).
More than 20% of people have visited a site at least once due to a pre-roll ad.
23.3% of people have visited a company's brand or service site after seeing a video ad (pre-roll ad) that appears before a video they want to watch on YouTube.
*Research report released by Just System on June 19, 2014
Excerpt from “YouTube Questionnaire”
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