Announcement of free web marketing seminar
Date and time: May 25, 2017 (Thursday) 17:00-18:30 (Reception starts from 16:40)
The first “Owned Media Edition” seminar was held on April 25th to a full house and everyone was enthusiastic!
At the end of the 90-minute seminar, some participants said, ``I want to put this to use in my work right away!'' Both the lecturer and I are happy to have been able to help everyone!
Here are some impressions from people who actually attended the seminar!
○I had a hard time understanding what I learned from books, but I was actually involved in the activities.
It was easy to understand because I was able to hear real stories from people who were there.
○It's valuable because there aren't many seminars that systematically teach the whole picture! etc
Now! In order to solve the problems of web marketers who continue to have trouble acquiring new customers, this time we will introduce the second ``Content Marketing Practice'' to thoroughly utilize ``earned media'' centered on SNS such as Facebook, Twitter, and Instagram. We will be holding a “Course Earned Media Edition”!
In this seminar, we will cover everything from the basics to the latest information, including basic knowledge of "earned media" that promotes the spread of word of mouth and fans, how to use SNS for your company's content marketing, and how to run the PDCA cycle in conjunction with your own website. Thorough explanation of usage examples!
of course! As a review of last time, we will introduce tips for successful owned media management, important points for continuing content marketing, and even the secret to producing results!
This is a fulfilling seminar that even those who are attending for the first time can definitely put into practice!
Furthermore, those who attended the first session will be able to deepen their understanding.
Recommended for the following people
・Those who are interested in content marketing using earned media such as SNS
・Those who want to carry out promotions using their own SNS media
・Those who are considering introducing content marketing but don't know where to start
・Those who are already practicing content marketing but are worried about how to get results.
・Those who want to achieve their goals through web marketing
*If you know anyone who has similar problems, please let us know!
In content marketing, in order to connect awareness to purchase, it is important to communicate to whom, what to do, and in what order using web content.
What is “triple media” that maximizes the results of content marketing?
[ 1 ] Earned media (spreading word of mouth and becoming fans)
External media centered on SNS such as Facebook, Twitter, and Instagram.
Share your company's information with other users and have them become fans.
[ 2 ] Paid media (recognition/attracting customers)
Paid media such as listing ads, remarketing ads, and in-feed ads.
Communicate information about your company to a wide range of first-time users.
[ 3 ] Owned media (maintaining relationships with customers)
Company media such as corporate sites and company blogs.
Maintain relationships by regularly delivering information about your company to existing (and potential) customers.
Nowadays, promotions that are convenient for companies are ignored, and three media called "triple media"owned media""earned media""paid media” is attracting attention as a new marketing method that can accelerate the growth of companies through web marketing.
The latest method to achieve marketing results by combining triple media!
A series of seminars to ensure you master this new method!
This time, we will talk about “earned media” will be taken up.
This content can only be taught by a professional optimizer marketer who is a web marketing professional who handles everything from strategy setting to creative creation to advertising operations!
It's a series seminar, but I don't think I understand it enough. You are also welcome to participate just for the theme you think!
There will also be a time to look back on the first "Own Media" edition, which has already been held, so please feel free to join us even if you were not able to participate last time!
*If the capacity is reached, you will be placed on a waiting list for cancellations or will be notified of the next time.
Recommended points of “Content Marketing Practical Course”
[Part 1] <Review> Basics and practical know-how of content marketing!
Content marketing is attracting attention as a measure to acquire new customers.
While there are many companies who are positive about introducing it, there are also many who are ``continuing with it'' even though they are not sure if it is leading to results.
In addition to explaining the state-of-the-art content marketing, we will also introduce important points for continuing it and the secret to producing results based on specific examples!
[Part 2] Tips for using earned media for success!
"Earned Media" specializes in spreading word of mouth and promoting fandom.
In order to share your company's information with users and have them become fans, we will thoroughly cover everything from the basics to the latest usage examples, including how to use external media such as Facebook, Twitter, and Instagram, and how to run the PDCA cycle. I'll explain!
[Part 3] Those who don't know are missing out! Introducing recommended competitive analysis tools that can be used for free
In order to achieve results in web marketing, it is not enough to analyze your own company.
It is of course important to know the current situation of your company, but it is also important to understand the situation of your competitors.
This is a free tool that we use during analysis and competitive research, and is very popular in participant surveys, and we will secretly teach it to those who come to our seminars!
Here are some impressions from people who actually attended the seminar!
○I have always felt the importance of content marketing, but I have never put it into practice. After attending the seminar, I felt that I could incorporate it into my company.
○I learned a lot by condensing everything I needed.
○I thought it was a good structure to explain the three media in three parts. I’m looking forward to the remaining two episodes!
○I had a hard time understanding what I learned from books, but it was easy to understand because I was able to hear real stories from people who are actually involved in the activities.
○I found something that I could use in my own efforts.
○It's valuable because there aren't many seminars that systematically teach the whole picture!
(Thank you to everyone who responded!)
The 1st "Owned Media Edition" seminar was well received and sold out!
We expect the second event to be fully booked, so if you are interested, please hurry!
Seminar overview
◆Date and time Thursday, May 25, 2017 17:00-18:30 *Reception starts from 16:40
◆Venue Optimizer Co., Ltd. Seminar Room
\Click here for venue map/
Orient Akasaka Mortside Building 2F, 1-1-7 Motoakasaka, Minato-ku, Tokyo
(Please enter from the entrance next to the coffee shop on the 1st floor on the K Tower side.)
3 minutes walk from Exit B of Akasaka Mitsuke Station on the Tokyo Metro Ginza Line and Marunouchi Line
5 minutes walk from Exit 9a of Nagatacho Station on the Tokyo Metro Namboku Line and Yurakucho Line
4 minutes walk from Exit 7 of Nagatacho Station on the Tokyo Metro Hanzomon Line
◆Capacity 20 companies *Advance registration required
◆Cost: Free *Applications from other companies in the same industry will not be accepted.
◆Program
Part 1: Basics and practical know-how of content marketing
Part 2: Tips for leveraging earned media for success
Part 3: Introduction of recommended competitive analysis tools that can be used for free
*Program contents are subject to change.
◆Schedule
1st April 25, 2017 (Tuesday) “Owned Media Edition” *Full house*
2nd May 25, 2017 (Thursday) “Earned Media Edition”
3rd June 22, 2017 (Thursday) “Paid Media Edition”
*Schedule is subject to change.
We look forward to your participation!
*This seminar has ended.