Marketing course

A Guide to Improving the Efficiency of Native Ads and In-feed Ads *This seminar has ended. Program [Contents] [Latest version] Guide to improving the efficiency of native advertising and in-feed advertising This seminar focuses on improving the efficiency of native advertising and in-feed advertising, which are currently being used as new acquisition channels in the direct response area of digital marketing. I would like to be able to tell you about the indicators you should watch. There are some clients who have already taken advantage of this measure, but I started using it for the time being, but the efficiency...

Program [Part 1] What is the account structure recommended by Facebook?・How to think about how to be effective on Facebook ・Account structure for optimization [Part 2] Operational tips that can be effective!・Indicators and precautions that are often overlooked during operation ・Case studies ・Free individual account consultation *Account diagnosis is available to those who can share their management screen/report etc. (This will be dealt with separately at a later date) Topics Just keep this in mind! The key to conquering Facebook ads! ～Understanding the medium is important～ Our web marketing, which has been well received every time...

Program [Part 1] Real operation case (a short story of a listing ad operation manager) ~I will show you all the good and bad cousins~ ・It really happened! Introducing listing ad operation examples - What can you do? How should we review the current state of listing advertisements? Pitfalls of Listing Advertisements [Part 2] Our Listing Advertisement Operations Manager gives a thorough explanation!・Q&A regarding seminar content ・Free individual account consultation session *Account diagnosis is available to those who can share their management screen/report etc. *Available on the same day or at a later date. Topics It really happened! Re…

Program [Part 1] The forefront of utilizing SNS advertising! "Empathy" and "spreading" that move the world - The current state of the SNS market as seen from the trend of "Instagrammable" - Why do people use SNS? Advantages and disadvantages of using it, it's not too late! Why companies should implement SNS marketing [Part 2] You can put it into practice right away! How to use SNS ads to capture the hearts of users - Pitfalls when using SNS ads! 4 points to keep in mind before you start - Instagram, Facebook, Twitter, LINE, the characteristics of the 4 major SNS and how to use them effectively - [Experience workshop]

Program [Part 1] [Keynote Speech] The ABCs of Creating a Brand Lecturer: Mr. Yoshihiro Yamaguchi, Representative Director of Insight Force Co., Ltd. ・What is a brand? - Mechanism and examples of brand strategy - Adaptation to the digital age - Brand strategy from a management perspective [Part 2] [Panel discussion] "Branding using digital media as considered by Insight Force x Optimizer" Panelists: Insight Force Mr. Yoshihiro Yamaguchi, Representative Director, Co., Ltd. Yusuke Kaku, Director, Optimizer Co., Ltd. Topic: Creating a product/service brand...

Announcement of Free WEB Marketing Seminar ~Final Advanced Data Utilization Edition~ Date and time: March 22, 2018 (Thursday) 17:00-19:00 (Registration starts from 16:40) 3-part "Google Analytics Practical Course" ” is finally the final episode! When we introduced workshops from this series of seminars, we received more feedback than we expected. Thank you to everyone who participated! ▼Here are some comments from seminar participants: ``The workshop for thinking about proposals from data was good.It was helpful because I was able to think about it while looking at actual numbers.''

Announcement of free web marketing seminar - 2nd Applied Data Utilization Edition - Date and time: February 22, 2018 (Thursday) 17:00-19:00 (Registration starts from 16:40) The first seminar will be held on 1/30 The “Basic Data Utilization Edition” seminar was sold out! Despite the cold weather, the venue was filled with excitement. At the first workshop, participants experienced professional marketers' data utilization techniques based on Google Analytics home screen data. It was more exciting than I expected, with some groups actively exchanging opinions with serious expressions, and some groups bursting into laughter as soon as they started! Semi…

Announcement of free web marketing seminar - 1st Basic Data Utilization Edition - Date and time: Tuesday, January 30, 2018, 17:00-19:00 (Registration starts from 16:40) Happy New Year! Have you all finished looking back on 2017? Based on the results, I think you are aiming to acquire more customers than you have now. In order to reliably achieve your goals in 2018, it is important to analyze and utilize your company's data such as Google Analytics to implement strategic marketing measures! However, we are able to effectively utilize the data...

Announcement of Free Seminars for Single Item/Repeat Mail Order Businesses ～Final Social Media Interlocking Measures Edition～ Date: December 20, 2017 (Wednesday) 17:00-19:00 (Reception starts 16:40-) 2015 Since the seminar began in , marketers from over 500 companies have participated and introduced measures to increase customer attraction for various industries. This is a 3-part series seminar exclusively for single item repeat mail order businesses! We are finally holding the final episode, “Social Media Linked Measures Edition”! “Instagrammable” has been nominated for the buzzword award…

Announcement of free seminar for single item/repeat mail order businesses ~2nd session~ Improving repeat rate for existing customers & attracting new customers Date and time: Tuesday, November 28, 2017 17:00-19:00 (Reception Start 16:40-) "I want to increase sales, but I don't know what to do..." We often receive inquiries from e-commerce/mail order businesses who are struggling with their issues. At the first "New Development Edition" seminar held on October 26th, participants said, "I want to start work right away...

Announcement of free web marketing seminar for EC/mail order businesses - 1st session - What is the mechanism for acquiring new customers with high LTV (customer lifetime value) Date and time: October 26, 2017 (Thursday) 17:00- 18:30 (Registration starts at 16:40-) In this seminar, a professional web marketer will explain in an easy-to-understand manner the "system" that can significantly increase sales and customer satisfaction for EC/mail order businesses! Efficiency in e-commerce operations, including tips for acquiring new customers with high LTV (customer lifetime value) and key points for successfully converting customers into loyal customers...

Announcement of free web marketing seminar - Final episode - How to provide a high-quality customer experience with a full-funnel marketing strategy Date and time: Thursday, September 28, 2017, 17:00-18:30 (Reception starts at 16:40) -) The final episode of this three-part seminar series is finally here! Thank you to everyone who has participated so far! And if you've been thinking, "I want to learn about the latest web marketing strategies for the ad block era," this is your last chance! In Parts 1 and 2, we will talk about new communication methods in the ad block era...

Announcement of free web marketing seminar - 2nd - New communication in the age of ad block Date and time: Tuesday, August 29, 2017 17:00-18:30 (Registration starts from 16:40) It was full and everyone was enthusiastic The 1st "Marketing Trends" Seminar will be held on July 27! At the end of the 90-minute seminar, some participants said, ``I want to put this to use in my work right away!'' Both the lecturer and I are happy to have been able to help everyone! ~ Introducing some of the impressions of those who actually participated in the seminar! ~ ○ It was a content that can be used for future advertising measures...

Announcement of free web marketing seminar - 1st - Review of the first half of 2017 & the future of advertising brought about by ad blocking Date and time: July 27, 2017 (Thursday) 17:00-18:30 (Registration starts from 16:40) 2017 Before you know it, you'll be at the halfway point! As a marketer, you may be recalibrating your strategic plan to achieve great results. To reach my goals for this year! Understand where you are now, what you are able to do and what you are not able to do, and strategically implement various web marketing measures to fill the gap with your goals...

Announcement of free web marketing seminar Date and time: June 22, 2017 (Thursday) 17:00-18:30 (Registration starts from 16:40) The final installment of this series of three seminars is "Paid Media" ! Thank you to everyone who has participated so far! And if you've always wanted to learn about content marketing, this is your last chance! In the final episode, we thoroughly utilize "paid media" centered on paid Internet advertising such as listing advertisements, remarketing advertisements, and in-feed advertisements, and use our own media...

Announcement of free web marketing seminar Date and time: May 25, 2017 (Thursday) 17:00-18:30 (Registration starts from 16:40) The 1st "Owned Media Edition" was held with a full house and everyone was enthusiastic. Seminar will be held on 4/25! At the end of the 90-minute seminar, some participants said, ``I want to put this to use in my work right away!'' Both the lecturer and I are happy to have been able to help everyone! Here are some impressions from people who actually attended the seminar! ○I had a hard time understanding what I learned from books, but I was able to hear real stories from people who are actually involved in the activities...

Announcement of free web marketing seminar Date and time: Tuesday, April 25, 2017 17:00-18:30 (Registration starts from 16:40) April is the season for encounters! New employees have arrived, and the office is full of energy! In your company, I'm sure all the senior employees are making a fresh start and feeling as motivated as their juniors. So this time! For web marketers who aim to acquire more new customers and seek new knowledge, we provide "Content Content" that delivers overwhelming results through "Owned Media," "Earned Media," and "Paid Media."

Announcement of free web marketing seminar Date and time: March 23, 2017 (Thursday) 17:00-18:30 (Registration starts from 16:40) "Spring Ichiban" is blowing, and spring is just around the corner! I'm seeing more and more advertisements for cherry blossom items and hay fever in the city, and I'm starting to feel the arrival of spring little by little♪ Today, I'm going to say, ``A new junior will be joining us in April, so I want to start studying now!'' [Web Marketing Beginners] Perfect for those who are new to web marketing, this is a basic web marketing seminar that thoroughly explains the 2017 marketing trend “Customer Journey”…

Announcement of free web marketing seminar [Limited to 20 companies: Participation is free] Due to popular demand, additional events will be held! 2017 is this! 6 Marketing Trends Public Seminar-Maximize effect by utilizing marketing tools! ~ Date and time: February 23, 2017 (Thursday) 17:00-18:30 (Registration starts from 16:40) The previous seminar was fully booked! Some of the participants said that they would like to use it in their work immediately, so I am happy to be able to help! Based on many requests, we have decided to hold an additional event. In this seminar, [Web marketing]

Announcement of free web marketing seminar A must-listen seminar for beginner web marketers! 2016 Review & 2017 Latest Digital Advertising Trend Forecast Released! ~ New Year's gift with "Seminar Practice! Reflection Sheet" ~ Date and time: January 26, 2017 (Thursday) 17:00-18:30 (Registration starts at 16:40-) Happy New Year! Did you all have a meaningful time during the New Year holidays? I was able to eat Toshikoshi soba with my family and feel refreshed! Now, 2017 is the year of challenges! So challenging W...

Announcement of free web marketing seminar A must-listen for marketers! 2016 Summary★Web Advertising Trend Seminar ~ 90 minutes to get off to a great start in 2017 ~ Date and time: Wednesday, December 21, 2016 17:00-18:30 (Reception starts from 16:40) 2016 Mo last spurt! It's been a month since I left. Work has become hectic towards the end of the year, including creating New Year's cards and calendars, as well as creating PR plans for next year! So for busy marketers, here are the top web marketing trends for 2016...

Announcement of free web marketing seminars. Due to popular demand, additional seminars will be held! “Web marketing basics” seminar to learn from professional marketers ~ “Original diagnosis check sheet” gift ~ Date and time: Tuesday, November 29, 2016 17:00-18:30 (Registration starts from 16:40) For previous beginners “Web Marketing Basics” Seminar! We received applications from 26 companies, far exceeding our capacity of 15 companies. Some of the participants said they wanted to put it to use in their work right away, and we're happy to be able to help! Therefore, we will be holding an additional seminar! …

Large release of AI utilization cases in human resource matching and marketing! Background We have invited Mr. Naoyuki Nomura, CEO of Metadata Co., Ltd., a leading expert in AI applied research, former visiting researcher at MIT AI lab, and certified super creator/genius programmer in the IPA unexplored software business, to talk about AI applications. Leading Researcher Talks! Practical AI Utilization Seminar" will be held! //Recommended for these people///////////////////////////////////////////// /・ Learn what you can do with your company's data through actual examples.

Background Those in charge of web marketing need to acquire not only knowledge and information on marketing methods, but also a wide range of specialized knowledge such as web page design and production, and recent IT trends. However, when it comes time to learn web marketing from the basics, no one will tell you how to learn. Therefore! In this seminar, we will introduce information that can really be used in the field so that you can acquire practical know-how that you can try right away from today! Including the basic knowledge and latest trends of web marketing that you must know, your company...

Super-closing ads using data feeds Do you know which ads currently have the highest probability of leading to purchases? That's "dynamic retargeting"! It is currently attracting the most attention as a very effective targeting advertisement that displays products and merchandise that each user is highly interested in. Have you been seeing a lot of banner ads with spinning products lately? That's what "dynamic retargeting" advertising is all about. Therefore, based on the technological capabilities cultivated within the Sony Group, we have developed marketing technology such as DSP "Logicad"...

What is Asian-style web promotion that is truly successful in the inbound market from Asia?I've been hearing a lot on the news lately, but the enthusiasm for inbound tourism from Asia is amazing! Are there any discussions about business in Asia within your company? This time, we will introduce the latest trends in the Asian market that will help you attract inbound customers from Asia online and make your inbound business a success all at once, as well as web promotion strategies that will help you advance into the Asian market and win overwhelmingly, based on data and success stories. We will be holding a seminar to explain! Starting an inbound business...

How to make your content marketing successful! ? Seminar Background How effective would it be to attract customers to your own media from Yahoo's content, which boasts over 15 billion Imps per month? In Japan, companies are becoming more interested in content marketing, but the number of visitors is not increasing, and many people are struggling to operate it through trial and error. Therefore, Yahoo! Contents Discovery is attracting overwhelming attention right now! A large network of quality media sites that are partners of Yahoo! News...

Basics of web marketing and practical techniques that can be used in the field Seminar background Web marketing is now an essential approach for companies. According to the 2014 Communications Usage Trend Survey compiled by the Ministry of Internal Affairs and Communications, the number of Internet users was 100.18 million as of the end of 2015 (population penetration rate of 82.81 TP3T), an increase of 1261 TP3T over 10 years. The spread of smartphone usage has also been a tailwind, and now that the Internet and social media have become infrastructure for consumers, effectively utilizing them is essential for a company's growth.

Is it a loss for those who don't know? !In 2016, many companies will start introducing online customer attraction measures. Seminar Background In recent years, the world of web marketing has undergone a major transformation due to the evolution of ad technology. In particular, 2015 was a year of change for the advertising industry and for Yahoo. In May 2015, the ratio of smartphones in monthly PV numbers surpassed PCs for the first time. The smartphone version of Yahoo! JAPAN has been renewed for the first time in six years, and the in-feed ads that were launched at the same time have contributed to significant improvements in the click-through rate (CTR) and customer conversion rate (CVR) of many companies that have introduced it.

Current status and challenges of SNS content marketing [Background] In the web marketing industry, we are now in an era where it is difficult to attract customers and sell unless you can provide customers with rich content, starting with video advertisements. In particular, with the growth of SNS, companies' marketing activities are becoming more diverse. Meanwhile, 2016 is said to be the year of ``SNS content marketing,'' which uses each SNS to optimize content. Nowadays, the ratio of smartphones in the number of monthly PVs exceeds that of PCs, and the smartphone era is accelerating. The smartphone era...

What is the maximum click rate of 32.4%? ! Seminar Background In recent years, the world of web marketing has undergone major changes due to the evolution of ad technology. In particular, 2015 was a year of change for the advertising industry and for Yahoo. In May 2015, the ratio of smartphones in monthly PV numbers surpassed PCs for the first time. The smartphone version of Yahoo! JAPAN has been renewed for the first time in six years, and the in-feed ads that were launched at the same time have contributed to significant improvements in the click-through rate (CTR) and customer conversion rate (CVR) of many companies that have introduced it. The smartphone market will continue…

What are measures to maximize results that turn "prospects" into "immediate customers" Seminar background Web marketing is now an essential approach for companies. In particular, search-linked advertising (listing advertising) is being introduced by many companies because it allows you to target "immediate customers" who are interested in searching for keywords related to your product or service. I'm here. Although "search-linked advertising (listing advertising)" has such excellent features, it cannot be said that this alone is sufficient as an approach measure to "potential customers (potential customers)" who do not know your products and services.

Introducing the recommended methods for customer attraction 20%UP that you can really use in 2016 - Native advertising, in-feed advertising, etc. Seminar background How did you look back on 2015? Based on the results, you have probably set challenges and goals for 2016 with the aim of increasing the number of applications, but the next step is to decide on specific measures to achieve your goals! As a person in charge of web marketing and public relations, I have prepared a New Year's limited seminar that is perfect for everyone who has the same concerns! The world of web marketing industry is extremely fast-paced. Evolution of Google algorithms…

A thorough study of in-feed advertising and retargeting advertising, from the basics to the latest information. ``Even if you invest a budget, it will not lead to results and will not be very effective.'' ``Cut down unnecessary costs and budget for other new measures.'' I'm sure there are many people who have such concerns such as "I want to get the best results" or "Even if I try LPO, it doesn't work and I'm at a dead end..." In this seminar, we will look back at market trends and trends in programmatic advertising in 2015 and introduce "programmatic advertising that reduces wasteful costs and implements highly effective measures." Of course, those who are currently operating...

WEB Marketing Seminar 9th "Even though we are conducting LPO, CVR is not increasing..." "We have tried many things such as modifying the ad text, but we are at a dead end" "New programmatic advertising I know that there are many people who have this problem, but I don't know if it's a match for me. In this seminar, we will introduce ``3'' new methods that will lead to results based on market trends and trends in performance-based advertising! ! (*I will mainly talk about the basic content, but I will also talk about the application version) – – –…

Search rankings below 30th place for the target keyword will become [1st place]! ? A comprehensive strategic marketing company speaks. ◆ "Content Marketing" is the cutting edge of web customer attraction and search engine countermeasures One of the most popular marketing strategies in 2015 What is "Content Marketing"... Regularly disseminating information from your company's website and building good relationships with customers. It is a marketing measure that creates and leads to results. In addition, its "search engine optimization effect" is attracting a great deal of attention. Because Google and Yahoo are people who search for life...

MicroAd x Optimizer Joint Seminar Today is the 6th WEB Marketing Seminar of this year. This time, we will be holding a joint seminar with "MicroAd". MicroAd will be sending you the latest trends to achieve results with DSP, and Optimizer will be sending you the much-talked-about entry form optimization to prevent site visitors from leaving, in two parts. ━━━━━━━━━━━━━━━━━━━━━ ◇Maximize customer attraction with offense and defense! ━━━━━━━━━━━━━━━━━━━━━ ■Part 1 The secret to DSP advertising success! of prospective customers…

Good news for companies that are having trouble differentiating themselves from their competitors! CVR150%UP just by adding movement! ? Differentiate yourself from competitors and increase CVR with moving LP! ``Even though I'm doing LPO, my CVR doesn't seem to be increasing...'' I'm sure there are many people who have this problem. Have you tried many things, such as modifying the main catch and content, and are now at a dead end, or are you in a situation where you can't think of any measures to take? In such a case, the best option is a "moving LP". The moving LP uses movement to guide the line of sight and...

Paid search advertising is not dead yet! What new methods will grow in the future? In recent years, various new methods such as DSP and native advertising have been appearing one after another, and I believe that those in charge are formulating strategies every day to increase the number of applications. We tend to keep an eye out for new things, but did you know that listing advertisements still have a charm that you may not know about? In this seminar, we will talk about current market trends in listing advertisements, new methods that will lead to results, and the inside story of management agencies told by Yahoo! sales representatives. ============ Event overview...

Industry first! Video advertising that directly leads to action with customer acquisition type video advertising As an affiliate ASP management company, Optimizer, which has been focused on conversion, is taking on the challenge of creating new video advertising with the current hot topic of web video advertising. We specialize in video advertising, which until now focused on awareness appeal, on the web, and apply the customer acquisition theory of Optimizer, which we have cultivated through our LP production experience, to provide "customer acquisition type video advertising" to our clients. ■Currently popular web video advertising, its market and benefits A wide variety of listings, DSP, affiliate advertising, native advertising, etc.

``Visualize which advertisements are responsible for offline conversions such as phone calls'' You can see which advertisements are responsible for those telephone inquiries! ``Visualize which advertisements are responsible for offline conversions such as phone calls'' Optimizer regularly holds free web marketing courses for clients. The theme this time is "Visualization of inflow from offline". ■The key to advertising results is not just the input form on the website.Purchases and requests for materials from the application form on the website are widely...

"A way to revive your online shop with aggressive e-commerce" ■Strategic solutions aimed at re-growing your e-commerce shop Your company is made up of two companies: one that researches "customer acquisition" strategies and one that researches "selling through e-commerce." We will introduce strategic solutions aimed at re-growing your e-commerce shop. This seminar is for companies that have opened an e-commerce shop but are unable to achieve the desired growth, are unable to achieve the goals they have set, or are unable to make any changes to their e-commerce shop. [Program]・Introduction of e-commerce business optimization solutions・Case studies・Attack…

[Seminar content] 1. Introduction of our recommended categories 2. Market conditions and future client trends, etc. 3. Social gathering (*Beer, soft drinks, and light meals are also available) [Date] October 17, 2014 (Friday) 18:00-20:30 [Target] All affiliates registered with [Medipartner] *Limited to the first 30 people [Venue] Tokyo/Optimizer Head Office 4F *This seminar has ended Did

Announcement of the 2nd Free Web Marketing Seminar in 2013 A performance-oriented advertising strategy to overcome the evolution of ad technology and an era of turbulence Optimizer regularly holds free Web marketing courses for clients. This time's theme is "Performance-oriented advertising strategy." As user purchasing behavior changes, many companies, including Google and Yahoo, are releasing a wide variety of services one after another. Listing has been extremely popular among conversion-oriented advertisers who place emphasis on applications and sales...

Marketing Course On July 24, 2014, Optimizer held its first web marketing course for clients. In this lecture, we held a lecture on "content marketing" that people in charge of web sales promotion have heard of at least once, limited to five companies. As the saying goes, “content is king”, it is said that the value of a website is determined by how much quality content it contains. We have selected and obtained information from the information...